Buy me some peanuts and Cracker…Jill?

posted in: Mississippi News | 0

With Minor League Baseball starting in Mississippi this weekend, you might just be seeing an old favorite with a new name at ballpark concession stands.

Cracker Jack recently unveiled new characters named “Cracker Jill” as a way to honor the accomplishments of women in sports.

“After more than 125 years as one of sport’s most iconic snacks, Cracker Jack® is adding a new face to its roster, with the introduction of Cracker Jill™ to celebrate the women who break down barriers in sports,” PepsiCo said in a press release announcing the new characters from Frito-Lay. “Tapping into the brand’s rich history with America’s favorite pastime, Cracker Jill™ comes to life through five different representations on a series of special-edition bags, which will be available at the start of this year’s baseball season in professional ballparks across the country and through a donation of $5 or more to the Women’s Sports Foundation.”

The company plans to also donate $200,000 to the Women’s Sports Foundation, a national non-profit that conducts research and advocacy and supports community programming, to help girls and women across the country reach their potential in sport and life.

The post Buy me some peanuts and Cracker…Jill? appeared first on SuperTalk Mississippi.