It was just two days ago when Jackson State’s Shedeur Sanders became the first HBCU player to win the Jerry Rice Award. Now, the standout freshman is being awarded a huge NIL deal from Tom Brady.
“I’m proud to partner with our lineup of NCAA and newly drafted athletes for the first [Brady Brand] campaign launching on January 12th, 2022,” Brady, a seven-time Super Bowl champion, wrote on Twitter.
Jackson State Freshman Starting Quarterback @ShedeurSanders is redefining what legacy looks like.
BRADY is proud to stand behind the next generation of greatness.
RELEASE 1 [TRAIN + LIVE] launching 01.12.22
— BRADY (@bradybrand) December 16, 2021
The Brady Brand, touted as “the next generation apparel brand,” is sure to be successful – just like Brady, himself. Sanders, one of the best quarterbacks on the FCS level, is one of nine NIL deals Brady signed with the launch of the brand.